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As artistic director and vice president, Versace advanced the company’s image through her public relations skills and confident design direction. as Versace attached the faces of Madonna, Jennifer Lopez, Lady Gaga, Beyoncé, and other stars to the Versace line.After her brother’s death, she significantly increased the company’s exposure in markets across the globe and enhanced its reputation. Versace also collaborated with celebrities to produce designs.
She was at the helm when the Versace company entered real estate in 2000, opening the luxury hotel Palazzo Versace in Australia.Her direction turned out such creations as a green dress worn by Lopez at the Grammy Awards ceremony in 2000.The piece was deemed an instant classic in fashion history.“Ryan shot a scene with Allegra,” a source said at the series’ premiere at Metrograph.“But he respected Donatella’s wishes and took it out.
Hadid wore a stunning gold embellished mini dress from the house.