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It is possible that the mode of online dating resonates with some participants' conceptual orientation towards the process of finding a romantic partner.
That is, online dating sites use the conceptual framework of a "marketplace metaphor" to help people find potential matches, with layouts and functionalities that make it easy to quickly browse and select profiles in a manner similar to how one might browse an online store.
Opinions and usage of online dating services also differ widely.
Other sites target highly specific demographics based on features like shared interests, location, religion, or relationship type.
Online dating services also differ widely in their revenue streams.
Some sites are completely free and depend on advertising for revenue.
Members can constrain their interactions to the online space, or they can arrange a date to meet in person.
A great diversity of online dating services currently exists.