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And look for our full Best Ads of 2017 package coming in December.
State Street Global Advisors, “Fearless Girl” Agency: Mc Cann New York Far and away the most breakthrough ad of the year, Mc Cann’s statue on Wall Street was an overnight sensation, a potent symbol of female power in business, and a brilliant use of one of the world’s oldest mediums to deliver a message that couldn’t have been fresher.
A minority, however, had conditions that were able to support their societies in a relatively stable manner. Though some Vault dwellers have left their shelters and established towns, civilization struggles to survive amidst scarce resources, vicious mutants, and those who have turned to a Rape, Pillage, and Burn lifestyle.
Denny’s, “Overwhelming Existential Dread” Agency: EP Co The diner chain latched on to a popular meme—inviting people to zoom in on a photo, then sending them on a scavenger hunt around the image for more hidden messages—to produce this stellar tweet, of which Nihilist Arby’s would have been proud. Netflix, “A Day in the Life of Frank Underwood” Agency: In-house The fictional and real worlds merged delightfully in this campaign, in which Netflix got Pete Souza, Obama’s photographer, to shoot “candid” pics of House of Cards POTUS Frank Underwood at locations around Washington. And it turned out to be the most absurdly and amusingly simple line imaginable: “Yes good.” Geico, “Crushed” Agency: The Martin Agency The Martin Agency continued its inspired pre-roll work for Geico with another comical premise—ads that were condensed for your viewing convenience.
Second, American culture never quite got over The '50s.
The result was a Weird Science/Pulp Magazine-inspired Diesel Punk Crapsaccharine World, powered by Atomic Energy and filled with Moral Dissonance.
The original just follow the critical path to the ending, but you'll barely scratch the surface of what the games have to offer.
Each game starts with character creation that lets you specify the player character's age, race, sex, special talents, skills, and so on.
Heinz, “Pass the Heinz” Agency: David Miami Heinz finally approved this ketchup-less ad campaign 50 years after Don Draper first fictionally pitched it on Mad Men (and four years after the episode aired on AMC).